Lead magnets don’t have to be complicated—they just have to be strategic. In this one-hour deep dive, you’ll explore the most popular lead magnet formats, what they’re best used for, and how to choose the right one for your audience and offers. We’ll break down the pros and cons of options like ebooks, webinars, quizzes, templates, and downloadable PDFs—then you’ll leave with a clear concept, simple structure, and creation plan for a lead magnet that attracts the right people (and filters out the wrong ones).

SMART Learning Objectives

By the end of this workshop, participants will be able to:

1. Compare at least 5 lead magnet formats by identifying one best-use scenario + one limitation for each format.
2. Select the best-fit lead magnet type for their business by matching it to one audience segment and one primary offer using a simple decision framework.
3. Draft a complete lead magnet concept (topic, title, promise, CTA, and delivery format) in 10 minutes or less using the Lead Magnet Magic Builder.

Accessibility: This workshop will be recorded with closed captions.