This workshop will be recorded with closed captions.

AI can be a powerful marketing assistant—but only if you know how to direct it. This workshop teaches you the workflows that actually move your marketing forward: SEO optimization, evergreen content planning, repurposing systems, and fast editing frameworks for descriptions, landing pages, emails, and posts.

You’ll learn how to write prompts that produce usable output, how to refine AI drafts without losing your voice, and how to “train” your AI with a Brand Voice Guide so your content stays consistent across platforms. Expect demos, templates, and real-time build time. You’ll leave with a prompt library you can reuse, an evergreen content plan you can repeat monthly, and polished copy you can publish immediately.

Audience

1. Educators, coaches, clinicians, consultants, creators, and service providers
2. Anyone who wants consistent marketing without hiring a full team
3. Beginners welcome (you’ll be guided), intermediates will sharpen systems fast

Prerequisites

Bring one of the following to work on:

1. a sales page / service description
2. a blog post / article
3. an email you’ve sent before
4. a workshop/class description
5. a batch of captions you’ve written

Outcomes

By the end, participants will have:

1. A Brand Voice Guide (1 page)
2. A reusable Prompt Library (10–15 prompts)
3. One SEO-upgraded page or description (plus metadata + FAQ draft)
4. A repurposing map that turns 1 core asset into 8–15 pieces
5. A simple evergreen marketing plan (2 weeks ready; expandable to 30 days)

AASECT SMART Learning Objectives

By the end of the intensive, participants will be able to:

1. Produce 5 “great prompts” using a structured prompt framework (role + goal + context + constraints + output format) to generate publish-ready marketing drafts.
2. Build a one-page Brand Voice Guide and revise two AI drafts through a refinement loop until the output matches their voice and boundaries.
3. Optimize one page/description by generating SEO elements (title tag, meta description, headings, FAQ) and revising copy for clarity and conversion.
4. Create a repurposing workflow that converts one core content piece into at least 8 platform-ready outputs.

Core Knowledge Areas: O

This program meets the requirements of the American Association of Sexuality Educators, Counselors and Therapists (AASECT) and is approved for 4 CE credits. These CE credits may be applied toward AASECT certification and renewal of certification.

Completion of this program does not ensure or guarantee AASECT certification. For further information please contact info@aasect.org.

Grievance Procedures found HERE.